Saturday, May 7, 2011

Supermodels making more money than ever


Most of the increase went to the big three of the modeling world, (from left) Gisele Bundchen, Heidi Klum and Kate Moss, who have moulded themselves into moguls in their own right, or morphed into pop icons, or both. -- PHOTOS: AFP, REUTERS, AP

SHOWBIZ : NEW YORK - US UNEMPLOYMENT might still be hovering near 10 per cent, but don't worry about the supermodels.

The world's 10 top-earning models pulled in a collective US$112 million (S$138 million) during the past year, a 30 per cent increase from the previous year, thanks in part to consumers spending again on the luxury sector, according to Forbes.com.


But most of the increase went to the big three of the modeling world, Gisele Bundchen, Heidi Klum and Kate Moss, who have moulded themselves into moguls in their own right, or morphed into pop icons, or both.

Bundchen, who raked in US$45 million or nearly double the previous year, is 'in a class by herself,' Edward Razek, Limited Brands' chief marketing officer who worked with her during her Victoria's Secret career, told Forbes.

'She's an international icon who can also move products from shampoo to couture,' Razek said.

The Brazilian supermodel was even cited during last month's third-quarter earnings call from Procter & Gamble, owing to a 40 per cent spike in Latin American sales of its Pantene shampoo once Bundchen starting hawking it, according to Forbes.com. -- REUTERS
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Gisele Bundchen




Heidi Klum


kate moss




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